-= vibrio ... =-

vibrio

Straight to the point communication – by this we understand strategies and campaigns which have been designed individually and implemented to comply with specific objectives. Our showcases do not only illustrate this approach, but also display our broad portfolio of services: from placing an article and communicating with journalists to the development of sales material through to Web 2.0 marketing events. See how our customers have rated our campaigns. Sample projects are available here. You may download the PDF files. Or, ask us to send the full vibrio information kit by letter post or email.

		Communication 2.0: The case vibrio against Kaffee Partner When public relations crisis communication is rolled out after an image disas- ter on the Web 2.0, it is usually too late for damage limitation. Several critical consumer reviews on blogs, communities and forums are quickly triggering an avalanche that can hardly be stopped. At the beginning of 2010, vibrio had the opportunity and need to test the new and much-heralded consumer power on the web – not at the pleasure of stirring up trouble but because we were not able to solve our problem otherwise.

		vibrio bloggerlounge brings home Web 2.0 The Munich Trade Fair suprised not only the fair community but also trade profes- sionals, media and the public with their completely new event concept. SYSTEMS, the grande dame of German IT fairs, went into "retirement" in 2008. Its successor, titled "discuss & discover", may have done a lot of things differently, but they did continue and further develop the tried- and-proven vibrio bloggerlounge.

		Online Survey as an Instrument for Sales, Marketing and PR One requirement necessary to perform successfully in a competitive environment is to analyse core business on a regular basis. This allows early recognition of customer needs and market changes, and appropriate adaptation of existing or development of new products and services. Results of market analyses serve not only business and product development as well as sales, but can also be used effec- tively for marketing and PR activities.

		vibrio Supports Contexo with Marketing in the Energy Market A new legal regulation made it necessary to make adjustments in IT systems of all energy providers. contexo developed an elegant solution and vibrio helped them to a breakthrough using direct marketing and PR.

		Tweakfest – the Digital Future Visits Zurich In May 2007, tweakfest, a three-day festi- val for media culture and digital lifestyle, took place at Zurich's Turbinenplatz. One of the highlights was the opening speech by Steve "WoZ" Wozniak, co-founder of Apple Computer and one of the greatest iconic figures of the information age. The vibrio Zurich office was responsible for all media and public relations work.

		Viral Marketing – Chocolat Frey Brings a Unicorn to Life The trademark of Swiss traditional choco- late manufacturer Chocolat Frey has al- ways been a unicorn – a mythical creature which caused a sensation in summer 2007 as the focal point of an unparallelled Web 2.0 campaign by the vibrio Zurich office and under the management of the Publi- cis advertising agency. The students Anne and Joern, in real life actors, travelled to the Swiss Alps to spend a few romantic days in unspoiled nature. In Val Cama they filmed a unicorn, and the viral mar- keting adventure took its course.

		Design Makes Brand: The Citrix Future Award Who is Citrix? IT experts aren't the ones asking this question. But for many deci- sion-makers at management level, the worldwide leading provider of application server software was an unknown quantity. Because brand awareness is an important criterion for investment deci- sions, Citrix wanted to make their brand more known. To do this, vibrio developed the Citrix future award.

		Corporate Messaging for Versatel's Re-Positioning Just like individuals, companies also need to define their identity if they want to survive in the competition for partners and customers. Versatel, one of the largest German telecommunications provid- ers, hired vibrio to moderate and phrase their re-positioning as a part of their Cor- porate Identity strategy.

		Image Event with Penguin In the world of IT, everybody knows that where there is a penguin, Linux can't be far away. We made use of this visual aid for communication purposes when the renowned infrastructure provider Novell took over Suse Linux AG. Photo shoot with a penguin – and news of the merger made their way quickly and steadily into the media.

		A Strategic Campaign against Piracy "Those who pirate something commit theft." A message that doesn't seem to have reached everyone yet. In 1995, vibrio started a campaign for Microsoft Germany, in which both emotional partner action messages as well as education and clarifi- cation played the predominant roles.

		Enterasys Event – the First Bavarian Internet Beergarden "Lederhose meets laptop" became reality in the forest pub in Grosshesselohe near Munich. For more than six weeks, Entera- sys Networks, a leading manufacturer of network solutions, offered beergarden visitors the opportunity to use wireless LAN access while sitting under the shade of chestnut trees. This action gave them a name within consumer media.